One of my main responsibilities at Kitsch was to design a 8.5 x 11 and quarter size catalogs for each new season. My usual process for this task is:
1) TAKING PHOTOS of each new product
2) EDITING imagery
3) Establishing LAYOUTS
4) PROOFING and Editing before being sent to press.
Aesthetically, my goal was to create something clean and straightforward to allow for each product to speak for itself and to also achieve a editorial magazine-like quality to give it a higher end feel.
Catalogs were done in Adobe Indesign.
Various email blasts that I have designed for http://www.mykitsch.com.
Beginning of 2014, I became the leading packaging designer for the Kitsch brand. My responsibilities for this included developing the packaging and creating specs and mocks.
Packaging came in monochromatic scheme, in either white or black. The white representing the hair accessories line and the black representing the jewelry-related line.
I introduced the Triangle motif inspired by the brand's bohemian influence at the time.
Tattoos I designed for a Free People x Kitsch collaboration. FP requested a special tattoo sheet that was completely matte and inspired by dried flowers.
It is currently being sold exclusively at FP online. Click here to view.
Cards I have designed for a Buckle x Kitsch silver jewelry collaboration. Buckle had requested a custom polaroid based on charms of their choice. I chose to create a vintage polaroid paired with positive bohemian imagery. Photos are photo manipulations.
Confirmed final sets can be found at www.buckle.com
Matte black and white temporary tattoos designed for Kitsch. Click here to view online!
My challenge for these tattoo designs was to create two sets that were inspired by mehndi. After much work, love and care, these were the results.
These tattoos have been spotted on Michelle Phan.
Metallic tattoos in flowers, henna, and geometric styles designed for Kitsch. View online here!
My challenge for this project was design a line of metallic tattoos that were easy to wear, unique and visually attractive on the tattoo sheet as well as on the skin.
These tattoos are popular among influencers such as Sarah Hyland, Katie Cassidy, and others like the ones HERE.
Hair Kit Box packaging that I design and helped curate for Kitsch.
Featured here are CADs that were developed for pre-production.
Cuff packaging I developed for Kitsch FW 2015. Features bohemian sketches on a moody ombre background and gold foil words.
Various web banners made for Kitsch
Hair tie sets I created, released in Kitsch's Fall/Winter 2014 line. I designed these prints and chose the color combinations. I created these with a youthful, quirky, and back-to-school perspective in mind.
Bohemian unscented prayer candles with my digital drawings.
Each design was inspired by it's corresponding word: DREAM, CREATE, LOVE.
These candles have been discontinued.
Packaging design done for Barnes & Noble College x Kitsch. Doodles were hand drawn and feature motifs reflecting each card's message.
Visual web design created for OULA Fitness, a dance fitness brand based in Missoula, Montana.
My challenge for this project was create something that was young, inviting and energizing.
In the summer of 2012, I was a design intern for LittleBlackBag.com, a subscription Ecommerce site that was inspired by Japanese "Fukubukuro". Every month, subscribers could swap accessories and beauty products with other subscribers to create the perfect "bag" of accessories that will be shipped to be.
One of my role as an intern there was to create fun quotes to be posted on social media, mainly Facebook. All quotes create in Adobe Illustrator.
Various logos and icons that I have created.
During winter break of my senior year, I was asked by UCLA Recreation to redesign their Youth Summer Camps brochure for the summer of 2013. For this brochure I introduced new graphic elements, a fresh new color palette, and reorganized the flow/structure of its presentation. The new look for the brochure has been incorporated into the UCLA's Youth Summer Camps branding, which includes advertisements, web graphics, and t-shirts.
18 x 24 size posters made for various UCLA Recreation programs and facilities. Made using UCLA Recreation's branding guidelines.
During my time as an undergrad at UCLA, I was the Marketing Director and Graphic Designer for HOOLIGAN Theatre Company, a non-profit musical theatre organization at UCLA.
Feautred here are various marketing collaterals I had created that were used to promote our productions on campus.